Category Archives: small business

Words should be a delightful treat in small business marketing

Ann Landers had great advice for small business marketing http://NanetteLevin.com

Words are wonderful. They can make bland topics delicious and bitter news palatable. We’ve all heard a picture is worth a thousand words. Consider, though, how you could paint pictures with your prose to spur peoples’ imaginations for visions far grander than what the eye can see that set you apart from all other with…

Government helped small business do WHAT?

John Neal quote about thoughtful opposition and Start Up New York commentary at http://NanetteLevin.com

Sometimes you just know something’s dumb. That in-the-trenches thing really makes a big difference when it comes to having relevant perspective. Even with wildly creative and enticing marketing strategies, a bad idea will fail. Often, objectives aren’t about creating a successful initiative in government. Won elections mean more to most than the constituency they swore…

Parodies offer great small business marketing insights

Find fun with paradies that offer great small business marketing tips at http://NanetteLevin.com

Pat Kelly presented at the annual This is That Talks in Whistler, B.C. this April.  It’s an obvious spoof on TED Talks (lasting 4 minutes instead of eighteen). What’s most interesting about this lampoon is, while he says, well, not much of import, he’s a captivating speaker. Yes, Kelly is presenting satire, yet the techniques…

Is bigger, faster, higher better?

Women's Olympic gymnastics lend an interesting perspective on past and present. The right small business marketing tactics are rarely what others pronounce as perfect. Get insight at http://NanetteLevin.com

One of the things that really struck me as I’ve been watching some of the women’s gymnastics competitions during this Olympics is how grace is mostly gone. I suppose the same could be said about many small business marketing tactics. The female Olympians compete with a primary emphasis on brawn. Floor routines are all about…

Marketing is not a dirty word

Lemony Snicket quote that offers an ah-ha moment relative to small business marketing

Honestly, I get why people are suspect when they hear the word, or the job descriptor, marketing. It’s sad that such prejudices are rampant, but, as is often the case in life, one bad experience colors bias in ways that masks judgemental reactions. Recently, I attended Toastmasters leadership training workshop. The trainer for the Vice…

Have you thought about crafting a small business personality?

Mike Consol, a consultant in California focused on public speaking, presentation and business writing support, shot a video blog post recently that prompted me to start thinking in ways I hadn’t before. As I reflected on his brilliant branding idea of anthropomorphizing your small business, I realized that my business personality was different than mine…

Networking for introverts and novices

7 easy, free ideas for better small business networking

Whether you’re uncomfortable in groups, new to an organization or struggling with an introverted nature that saps your energy when you’re around other people, there are easy ways to grow your reach, credibility and business prosperity at gatherings. Most people misunderstand the terms introvert and extrovert. Simply put, extroverts are energized by being around other…

Most small business marketing is backwards

"when things aren't adding up in your life, start subtracting." Small business marketing tips at http://NanetteLevin.com

Have you ever wondered why marketing doesn’t make sense? There are things in life we never question because “it’s just the way it is”. Much of what the masses have come to accept is backwards. I now have cable for the first time (too many Mennonites between me and any village population at my former…

7 small business marketing tips you can learn from lawn mowers

Remi the lawn mower photo-bomber helping out with small business marketing tips at http://NanetteLevin.com

The last time I had so much fun mowing the lawn was, well, never. How much fun have you had lately with your small business marketing? The fact that it’s March 22nd with grass blades reaching young hay height had me doing the happy dance. Outdoor exercise that’s not about shoveling snow is a delightful…

Writing brilliance is a lot like life

Is there really a connection between building a cold frame and creative writing? You bet! http://NanetteLevin.com

I watched and waited for Sunday to come for more than a week. Temperatures were forecast in the 60s (it reached 69 sunny degrees – yippee for me!). Majority daylight hours were to be spent building a cold frame (or three). That greenhouse in my kitchen was starting to get in the way (the office…