Nine quick tips on public speaking venue opportunities

We created this company logo more than two decades ago. It still works

Teach a class through the continuing education department at a community college. Most programs will consider just about any topic if they think people will sign up. Sometimes these are single evening events, or can be extended courses that go on for weeks or months. . . . Plus, you’ll get paid for your time (usually based on a percentage of the registration fees).

Seven quick tips for effective writing strategies – and cooking

We created this company logo more than two decades ago. It still works

Keep it simple. Showing your cooking prowess can be a lot of fun occasionally, as can demonstrating your writing skills in a masterpiece (sadly, readers rarely share your opinion on what constitutes your best work). But if you do it every day, you’ll get burnt out and your diners will tire of the glut. Usually it’s better to make it easy on your readers to digest simple ideas.

Public speaking is what you make it

We created this company logo more than two decades ago. It still works

There’s so much to gain from honing your presentation skills, it’s a shame not to give it a shot. You’ll feel great after a presentation well done. You’ll be able to reach people with your message more effectively than possible one-one-one or remotely. Done right, this can produce an additional revenue stream for your business (not to mention super opportunities for getting in front of prospects).

Rethink branding precepts for better strategic marketing

We created this company logo more than two decades ago. It still works

Times have changed. Today, people are attracted to businesses offering a face and a name willing to be out there and accountable for product or service satisfaction. Focusing on fluff, image, market research drag time and the latest (usually yesterday’s by the time you see them) fads for quick returns rarely work.

Fabulous Blog Award honors

I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even enjoyed some super mentoring on the way from members kind enough to reach out and share their wisdom freely. How can you beat that for a first-time experience?

Top thirteen sales tips for creative small business promotion

We created this company logo more than two decades ago. It still works

Seek out centers-of-influence – too often, small business owners spend majority time trying to connect one-on-one with prospects. If you build a relationship, rapport and respect with someone (or several people) who can reach out to a large group with needs for what you offer, you’ll gain credibility, save time and avoid cold calling.

Marketing and monsters, oh my!

Fortunately the herbs are still doing well. Here's some sage that's become much heartier since this shot.

Good marketing concepts – and skills to alter course when circumstances change – are like gardening. This agility is a hallmark of small businesses. So often, it’s attitude – including a willingness to learn and experiment with new things – that sets the successes apart from the failures.

Smart strategic marketing: do what you say

Do you take the time to stand back and look at things from your customer's perspective to see what they're seeing? It may not be the message you intend. Photo courtesy of Don Dad via flickr.

If someone promoting themselves as a social technology expert can’t get their own web house in order – with the front door locked for entry to boot – the confidence level of the prospect is shattered from the onset. Is it fair? Probably not. Is it dumb? Yep. Paying attention to your prospect’s experience should be a primary priority with any marketing effort.