Do you fly or fall into business success?

Anyone who’s seasoned in the marketing, copy writing or advertising fields understands there are production precepts that must be followed.

Forget about creative genius for a moment (and even that requires some solid understanding of consumer behavior), simple technical expertise is critical before anyone can rightfully call themselves a professional.

Humility helps with marketing strategies

Advertising, sales and copy writing has always included a large contingency that endorsed hype as an essential ingredient for effective marketing strategies. This is short-term thinking. Good selling tactics have always been about building relationships. To do this, it’s important to be able to relate to your consumers. Shocking, isn’t it?

Writing tips and candid commentary from Elizabeth Gilbert

It’s hard to pull off a memoir. Rocketing one to the New York Times best seller list is even more remarkable. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia demonstrates how being real (and talented) appeals to audiences across genders and generations.