Anyone who’s seasoned in the marketing, copy writing or advertising fields understands there are production precepts that must be followed.
Forget about creative genius for a moment (and even that requires some solid understanding of consumer behavior), simple technical expertise is critical before anyone can rightfully call themselves a professional.
If your goal is to build credibility and gain prospects’ attention (that would be in a way that bolsters their confidence in your ability to help them achieve rather than undermining it), keep in mind, everything counts.
Thank clients, referral agents, vendors and business associates who help you prosper. So few practice courtesy today, so simply acknowledging someone’s value can become an incredibly effective business building approach. Want to really stand out? Craft a hand written note and put a stamp on it.
Advertising, sales and copy writing has always included a large contingency that endorsed hype as an essential ingredient for effective marketing strategies. This is short-term thinking. Good selling tactics have always been about building relationships. To do this, it’s important to be able to relate to your consumers. Shocking, isn’t it?
It’s hard to pull off a memoir. Rocketing one to the New York Times best seller list is even more remarkable. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia demonstrates how being real (and talented) appeals to audiences across genders and generations.