Being successful in business is all about the people you meet, engage and reach. The most clever marketing strategies only work if you get your message to the right audience.
People expect that businesses will connect with them on a personal level. As a marketer, understanding Taoist principles helps you to live more authentically. There is a natural attraction to authenticity. People intuitively connect with what’s real.
With today’s virtual access, options are more numerous. So can be the challenges.