You might be surprised at how putting a little research and thought into being more personable will drive sales to your business. The skills you learn as you set out to craft good marketing concepts for the media will last a lifetime – and carry over to many other communications tools and places you discover as you set your mind toward business growth.
Do today’s readers really prefer to invest in material that propagates rumor, instills divisiveness and presents fantasy as news?
It’s not what’s going on in your life (we’re all pretty good at dealing with the present – no matter how challenging events may be); it’s where you see it going. Wow! That’s a life-changing thought, isn’t it?
There are certain phrases that make me cringe. “You’ve got to . . .” is one of them. It’s not just the grammar usage, but the message. I often hear speakers, consultants and others providing guidance with words that imply absolutes. I fired a vendor years ago that used this term in almost every sentence… Continue reading No I don’t “got to”: phrases that make me cringe
Do you remember the last time a provider thanked you for being a client? I sure do because the act is so rare, it’s incredibly memorable. I’m not talking about a generic Christmas card, but heartfelt thanks in the form of a personal note. This caring gesture serves as a marketing tactic even without intent and often means more than any gift or automated reply you could envision.