Is firing your team a good marketing strategy?

Photo courtesy of Morguefiles.com

It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife… Continue reading Is firing your team a good marketing strategy?

Are you tired of hearing the dealth knell for print?

Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since… Continue reading Are you tired of hearing the dealth knell for print?

How to sell is a question with easy answers

If you hate selling you’re not alone. The good news is, you can learn to enjoy it. Finding the right buyer for what you have to offer is so much fun once you realize it’s done best with understanding and a desire to help – and a product or service you’re passionate about. There’s a… Continue reading How to sell is a question with easy answers