I’ve never been of the bra burning mindset, nor particularly interested in advocating government intervention (interference). Still, I need to give a nod to legislation passed 25 years ago this month. While there was a lot in the Women’s Business Ownership Act of 1988 that has government spending allocations flowing to questionably effective programs, it… Continue reading Are you encouraging or repelling your best small business prospects?
A while ago, I knew more than I do today. Brilliance can be an easy claim when you’re young. Candor isn’t just what you reveal to others, but perhaps, more importantly, what you tell yourself. Deciding to ask questions that may not provide happy answers can be hard. Even so, digging deeper to reveal more… Continue reading My ABCs on lessons learned reaching for small business success
They say you can buy anything on Fiverr. I’m still of the archaic mindset that you get what you pay for, so haven’t taken the leap to see how many headaches $5 can buy me. Learning the hard way – too many times – on what it really costs to try to save money with… Continue reading What would you ask for if you could buy anything for $5?
The ones that make the news are the exceptions, of course, but it always puts a smile on my face when I read about a small business success story that exceeds the founder’s wildest dreams. Forbes ran a story yesterday about a young girl that had the gift of planning already in her heart. She… Continue reading Small business success story fun – 17 YO gal projecting $250 million in sales
Recently, I moved into a city apartment. It’s been more than twenty years since I’ve been a renter. My assumption was I’d have a lot fewer hassles as a tenant than I endured as a home owner of a farm property with aging buildings. I was wrong. I treasure good vendors (and clients). It… Continue reading 10 ways to make your small business customers wish they weren’t
If you don’t know who your prospects (or clients) are, it’s hard to craft an effective message (or strategy) that is compelling. It’s not usually practical to customize each message (although there are ways to automate this simply when you have a name). There are, however, some easy ways to segment your small business customers… Continue reading Small business customers don’t all speak the same language
If you’re kicking yourself for dumb moves you’ve made as a small business owner (we all make them), here’s a collection of stories likely to make you feel better. Sometimes I just clip these gems as I shake my head. I feel compelled to tuck this stuff away for a time when I’m blessed with… Continue reading What were they thinking?
This week (besides the humor break yesterday) this blog highlighted getting small business media coverage (or not). What not to do (and a bit of a chuckle on stories borne from real life experience), was covered in these 17 quick tips. We also highlighted 9 quick tips on making your small business newsworthy. The week… Continue reading 9 easy ways to get your creative small business in the news
“What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson Apple’s iOS 7 has been in the news a lot lately. Apparently the 3-D image enhancement is causing some illness among users. It continues to amaze me how common courtesy is lost with the iPhone craze. What used… Continue reading There’s a cure for small business owners suffering vertigo
Sometimes it’s more memorable when you see the mistakes others make than it is to follow tips on the right thing to do. Yesterday, this blog featured 9 tips for getting small business media coverage. Today, we’ll focus on the other side – what not to do. If you haven’t considered the media as a… Continue reading 17 dumb things to do when pitching to the media