It’s sad how often owners either give up or don’t try to garner media coverage for their company (or themselves) because they tried once and failed or decided it’s going to be too hard. Understanding how the media works is a great first step in building a successful campaign. It’s actually relatively easy to make… Continue reading 9 quick tips to make your small business newsworthy
Shortly after graduating from college, I landed a job with a daily newspaper. My internal title was “outfielder.” I was basically a grunt in the Sports Department. There were three of us. It was a part-time evening job. All others holding this position were students. I saw it as a great way to learn, first-hand,… Continue reading Knowing how a newsroom works can help you get coverage
Manners are a sensitive awareness of the feelings of others. If you have that awareness, you have good manners, no matter what fork you use. -Emily Post, author and columnist (1872-1960) Most preach expediency. Today’s technology tools bolster it. Anyone who’s been successful in sales knows how much more powerful listening than talking is. I’ve… Continue reading Short answers can backfire
Some of the best small business networking opportunities I’ve uncovered is by attending conferences. There’s nothing like that face-time to solidify relationships, gain new perspectives on an individual’s personality and create a deeper bond. Do you have a perfect traveling companion? I always dreamed of traveling the country with my dog. They don’t talk back,… Continue reading Hit the road for great small business networking opportunities
No matter where you grew up, there are places you’ve called home you feel compelled to defend. Great media opportunities exist for your small business with hometown newspapers, college alma maters, your current residence or anywhere else someone can call you a claim to fame. I didn’t grow up in New York, but have called… Continue reading Home town pride is good for small business
“Insanity is relative. It depends on who has who locked in what cage.” – Ray Bradbury, writer (1920-2012) This is a wonderful quote from Ray Bradbury. Perspectives are incredible things – and also can provide horrific excuses for behavior. History has proven the moral majority (curious term – I rarely find majority opinion to be… Continue reading Think you’re crazy with your small business marketing strategy?
The scariest ride I ever faced was on a 1954 International Tractor. As I rounded the top of 20-foot-wide pathway between pastures and started heading down the half-mile or so hill, it popped out of gear. My mechanic had advised against replacing the breaks, citing anything legal today would be shot in three months. I’m… Continue reading Wild rides provide small business lessons
When I was a kid, I cringed at the idea of embracing advantages I didn’t earn. In fact, I’d dismiss offers and opportunities immediately, without thought. Finally, my dad explained, in a way I could accept, why it was dumb for me not to utilize such breaks. This particular conversation concerned a job arranged for… Continue reading It’s OK to seize unfair advantages for small business marketing success
If you’re truly committed to making your small business a success, you’ll get there, provided you start with some critical components. If you’re motived by money alone, you’re better off finding a salaried job. Think get-rich-quick schemes are the ticket? Play the lottery. Your odds will be better.
Recently, the President visited our city. It wasn’t on his itinerary, with scheduled event attendance at Buffalo to the West, then Syracuse to the East, but it would have been a real snub to Rochester if he didn’t detour the ten miles or so to come say hi. So, he did lunch. What amused me… Continue reading Small business marketing strategy secrets can get dicey