Small business success stalls with wiggling and wagging

Gatsby took such great care of Remi as a pup

Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. I’ve been thinking about how this relates to small business success. Remi is SO appreciative – and expressive – about the littlest things. She’s also quick to use her charm and… Continue reading Small business success stalls with wiggling and wagging

Why are you calling me?

“Life begins when you do.” — Hugh Downs, American Broadcaster I have a business contact who dials (OK – probably touches) my phone number every month. Clearly, he has some kind of CMS that tells him to do so. Unfortunately, the system doesn’t tell him how to do it. Marketing strategy doesn’t seem to play… Continue reading Why are you calling me?

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Categorized as Marketing

Marketing isn’t art or science – it’s savvy

“The most important thing in communication is hearing what isn’t said.” -Peter F. Drucker Marketing is easier – or harder – than you think, depending on how you do it. Standing on the shoulders of giants is a great quote, but doesn’t always translate well to small business marketing. If you’re not willing to do… Continue reading Marketing isn’t art or science – it’s savvy

Small business marketing is about community

“Perhaps one did not want to be loved so much as to be understood.”                             – George Orwell Sometimes, opportunities come when it’s inconvenient. That doesn’t mean you should dismiss them. Small business marketing requires seizing opportunities when they come. that’s not always on your schedule. It’s bad timing. I’m still reeling from a move out-of-state… Continue reading Small business marketing is about community