Pat Kelly presented at the annual This is That Talks in Whistler, B.C. this April. It’s an obvious spoof on TED Talks (lasting 4 minutes instead of eighteen). What’s most interesting about this lampoon is, while he says, well, not much of import, he’s a captivating speaker. Yes, Kelly is presenting satire, yet the techniques… Continue reading Parodies offer great small business marketing insights
One of the things that really struck me as I’ve been watching some of the women’s gymnastics competitions during this Olympics is how grace is mostly gone. I suppose the same could be said about many small business marketing tactics. The female Olympians compete with a primary emphasis on brawn. Floor routines are all about… Continue reading Is bigger, faster, higher better?
Honestly, I get why people are suspect when they hear the word, or the job descriptor, marketing. It’s sad that such prejudices are rampant, but, as is often the case in life, one bad experience colors bias in ways that masks judgemental reactions. Recently, I attended Toastmasters leadership training workshop. The trainer for the Vice… Continue reading Marketing is not a dirty word