Words should be a delightful treat in small business marketing

Words are wonderful. They can make bland topics delicious and bitter news palatable. We’ve all heard a picture is worth a thousand words. Consider, though, how you could paint pictures with your prose to spur peoples’ imaginations for visions far grander than what the eye can see that set you apart from all other with… Continue reading Words should be a delightful treat in small business marketing

Government helped small business do WHAT?

Sometimes you just know something’s dumb. That in-the-trenches thing really makes a big difference when it comes to having relevant perspective. Even with wildly creative and enticing marketing strategies, a bad idea will fail. Often, objectives aren’t about creating a successful initiative in government. Won elections mean more to most than the constituency they swore… Continue reading Government helped small business do WHAT?

Parodies offer great small business marketing insights

Pat Kelly presented at the annual This is That Talks in Whistler, B.C. this April.  It’s an obvious spoof on TED Talks (lasting 4 minutes instead of eighteen). What’s most interesting about this lampoon is, while he says, well, not much of import, he’s a captivating speaker. Yes, Kelly is presenting satire, yet the techniques… Continue reading Parodies offer great small business marketing insights

Is bigger, faster, higher better?

One of the things that really struck me as I’ve been watching some of the women’s gymnastics competitions during this Olympics is how grace is mostly gone. I suppose the same could be said about many small business marketing tactics. The female Olympians compete with a primary emphasis on brawn. Floor routines are all about… Continue reading Is bigger, faster, higher better?

Have you thought about crafting a small business personality?

Mike Consol, a consultant in California focused on public speaking, presentation and business writing support, shot a video blog post recently that prompted me to start thinking in ways I hadn’t before. As I reflected on his brilliant branding idea of anthropomorphizing your small business, I realized that my business personality was different than mine… Continue reading Have you thought about crafting a small business personality?

Networking for introverts and novices

Whether you’re uncomfortable in groups, new to an organization or struggling with an introverted nature that saps your energy when you’re around other people, there are easy ways to grow your reach, credibility and business prosperity at gatherings. Most people misunderstand the terms introvert and extrovert. Simply put, extroverts are energized by being around other… Continue reading Networking for introverts and novices

Most small business marketing is backwards

Have you ever wondered why marketing doesn’t make sense? There are things in life we never question because “it’s just the way it is”. Much of what the masses have come to accept is backwards. I now have cable for the first time (too many Mennonites between me and any village population at my former… Continue reading Most small business marketing is backwards

Good interviews involve preparation

For anyone looking to build an audience, interviews area great way to extend reach. Provided you give some thought to how you’ll orchestrate them before you go live. These can be delivered as written, audio or video presentations based on what you’re most comfortable with (that’s primary) and what your audience is most likely to… Continue reading Good interviews involve preparation