Author Archives: Nanette Levin

Writer, author, marketer, public speaker and small business advocate with more than 25 years of experience. Check out some of our affordable introductory deals designed to make it fun and easy for new clients to test results with small projects.

Words should be a delightful treat in small business marketing

Ann Landers had great advice for small business marketing

Words are wonderful. They can make bland topics delicious and bitter news palatable. We’ve all heard a picture is worth a thousand words. Consider, though, how you could paint pictures with your prose to spur peoples’ imaginations for visions far grander than what the eye can see that set you apart from all other with…

Government helped small business do WHAT?

John Neal quote about thoughtful opposition and Start Up New York commentary at

Sometimes you just know something’s dumb. That in-the-trenches thing really makes a big difference when it comes to having relevant perspective. Even with wildly creative and enticing marketing strategies, a bad idea will fail. Often, objectives aren’t about creating a successful initiative in government. Won elections mean more to most than the constituency they swore…

Parodies offer great small business marketing insights

Find fun with paradies that offer great small business marketing tips at

Pat Kelly presented at the annual This is That Talks in Whistler, B.C. this April.  It’s an obvious spoof on TED Talks (lasting 4 minutes instead of eighteen). What’s most interesting about this lampoon is, while he says, well, not much of import, he’s a captivating speaker. Yes, Kelly is presenting satire, yet the techniques…

Is bigger, faster, higher better?

Women's Olympic gymnastics lend an interesting perspective on past and present. The right small business marketing tactics are rarely what others pronounce as perfect. Get insight at

One of the things that really struck me as I’ve been watching some of the women’s gymnastics competitions during this Olympics is how grace is mostly gone. I suppose the same could be said about many small business marketing tactics. The female Olympians compete with a primary emphasis on brawn. Floor routines are all about…

Marketing is not a dirty word

Lemony Snicket quote that offers an ah-ha moment relative to small business marketing

Honestly, I get why people are suspect when they hear the word, or the job descriptor, marketing. It’s sad that such prejudices are rampant, but, as is often the case in life, one bad experience colors bias in ways that masks judgemental reactions. Recently, I attended Toastmasters leadership training workshop. The trainer for the Vice…

Have you thought about crafting a small business personality?

Mike Consol, a consultant in California focused on public speaking, presentation and business writing support, shot a video blog post recently that prompted me to start thinking in ways I hadn’t before. As I reflected on his brilliant branding idea of anthropomorphizing your small business, I realized that my business personality was different than mine…

How to write a blog post in ten minutes or less

Find writing tips at

Write crappy posts. Alternatively, three sentences ought to do it. Keep a hopper file of quotes and use Quizio as a generator.

Networking for introverts and novices

7 easy, free ideas for better small business networking

Whether you’re uncomfortable in groups, new to an organization or struggling with an introverted nature that saps your energy when you’re around other people, there are easy ways to grow your reach, credibility and business prosperity at gatherings. Most people misunderstand the terms introvert and extrovert. Simply put, extroverts are energized by being around other…

Most small business marketing is backwards

"when things aren't adding up in your life, start subtracting." Small business marketing tips at

Have you ever wondered why marketing doesn’t make sense? There are things in life we never question because “it’s just the way it is”. Much of what the masses have come to accept is backwards. I now have cable for the first time (too many Mennonites between me and any village population at my former…

Good interviews involve preparation

Ann Landers had great advice for small business marketing

For anyone looking to build an audience, interviews area great way to extend reach. Provided you give some thought to how you’ll orchestrate them before you go live. These can be delivered as written, audio or video presentations based on what you’re most comfortable with (that’s primary) and what your audience is most likely to…