The last time I had so much fun mowing the lawn was, well, never. How much fun have you had lately with your small business marketing? The fact that it’s March 22nd with grass blades reaching young hay height had me doing the happy dance. Outdoor exercise that’s not about shoveling snow is a delightful… Continue reading 7 small business marketing tips you can learn from lawn mowers
There are some pretty hilarious parodies out there mocking novelists who take this too far. This is a common phrase uttered in the book industry, but it’s becoming vogue with online (self-proclaimed) gurus too. Hmmm – maybe it’s time someone lampooned that segment. Perhaps another day. The premise behind “show, don’t tell” (particularly as it… Continue reading What does “show don’t tell” really mean?
I watched and waited for Sunday to come for more than a week. Temperatures were forecast in the 60s (it reached 69 sunny degrees – yippee for me!). Majority daylight hours were to be spent building a cold frame (or three). That greenhouse in my kitchen was starting to get in the way (the office… Continue reading Writing brilliance is a lot like life
There’s something about a well-done speech that stays with you. As a small business owner, professional writer and marketing consultant, I’m always on the lookout for communication done well. Public speaking ranks high to my mind, so, I tend to seek out opportunities that allow me to learn from the masters. Sometimes those gems hit… Continue reading Smart small business owners watch great public speakers
“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when… Continue reading If you ever find yourself in the wrong story, leave
They say animals are honest. I’ve met enough crafty ones to realize some have a grand sense of humor. No need to climb aboard that anthropomorphizing high horse (the mere suggestion draws flame wars in some equine circles). That’s not where I’m going here. Instead, consider spending time paying attention to the critter characters around… Continue reading Looking for clever small business solutions? Try asking the animals.
There are some things about Virginia that leave me awestruck. I paid $1.39 a gallon for gas yesterday. To be fair, this was at a Kroger station where my monthly grocery bill nets discounts (I had to ask the milk stocking clerk about this to learn that my 20 cents off was due to spending… Continue reading Moving a small business
Unexpected life circumstances can derail our carefully crafted small business plans. Sometimes it’s best to simply deal with the urgent and not beat yourself up for getting off track on the important. Rarely are important items so urgent that they become lost opportunities if you don’t act immediately. Admittedly, I’m a list maker and a… Continue reading Small business owners can ditch plans and still smile
Perhaps the single most critical issue in spurring small business selling success is the enjoyment factor. If you, your prospects and clients don’t like the experience, you’ll have a tough time creating a sustainable venture. The great thing about fun is it’s contagious. If you’re enjoying yourself and what you’re creating through your business, your… Continue reading Small business selling is done best when you’re having fun
Yogi Berra quipped “It’s like déjà vu all over again.” Feeling reminiscent when some self-proclaimed guru offers the latest and greatest “new” technique for effective small business selling? Whether you come from the pyramid selling “proof” days or today’s internet “expert” arena, the truth hasn’t changed – attracting new clients is best done by solving… Continue reading Forget about features and benefits – offer small business selling solutions