I know, I know – you don’t have the money or aren’t ready to let go and delegate. Fear not. This post isn’t necessarily about that. Think about this – is there something your clients need that you can’t do? Ah ha – that’s where your loose team of go-to people can make you shine.… Continue reading Assemble a team for fun small business selling
Whether it’s what you’re selling or how you’re communicating, quantity does not trump quality. The “experts” (curious, this moniker that used to be earned is now self-appointed) would have you believing more products and more noise offer the key to more money. Sometimes this works, but it’s not a good way to build a loyal… Continue reading More isn’t better with small business selling
Most small business owners believe what they’re told about networking. Meet as many people as you can, pass out a bunch of business cards and sell, sell, sell. No wonder it’s something most loath. That’s not a good way to build a business – or feel happy about how you do it. Fortunately, there are… Continue reading Building a referral network is easy when it’s fun for all
Do you hate selling? Done the way so many profess, it’s no wonder. That pound them until they’re sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week – or day – is much different than old-school manipulative selling? Sure,… Continue reading I hate selling – save me from this small business torture!
There are some numbers that are really easy for me to spot – for example the number 11, 4, and 7. There are numbers, such as 8, 10 and 12 that are difficult for me to decipher. Why do I know this? I notice dumb things. It’s a quirk. It really hit home though, when… Continue reading Small business owners who play games are more fun
“It’s better to walk alone than with a crowd going in the wrong direction.” — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get… Continue reading Can you have fun navigating without technology tools?
“Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon.” — Anonymous I recently did something I won’t do again. Granted, I tend to accept “modern conveniences” grudgingly, but being plugged in seems to create a modern expectation of 24/7 attention –… Continue reading Small business success & cell phone cocktail?
Whether you’re looking to increase reach for a mission without monetization; rally support for a service you offer through donations; attract a very select crowd from the masses for high-end coaching services; or seek to sell product you’ve developed as part of your free offerings, there are some great providers doing it better than you.… Continue reading Why subtle small business marketing works
There are some that do an outstanding job selling without selling. Or at least are so subtle it implies a very rare set gets to enjoy their wares. Those doing online small business marketing well incorporate simple strategies artfully. With humor, ingenuity, fun, useful information and consistency, it’s no wonder some folks have amassed a… Continue reading Online small business marketing done right
Not you, of course, but maybe someone else using one of these touted small business marketing tactics? Selling with every blog post? Pushing people to company wares with every social media appearance? Sending lists dozens of messages to count down till deadline? Doing all of the talking and none of the listening? Delivering a multitude… Continue reading Know anyone too loud to be heard?