Hungry for small business marketing brilliance in tiny bites?

While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very different styles.

Driving into Darkness

Photo Credit: Twentieth Century Fox

As I headed back from the warm, welcoming sun that greeted me to Rochester the day prior, I grimaced when fog fell thick on the Thruway just as I approached Albany. It was that kind of shroud where you can’t tell if it’s dawn, dusk or midday. The playful drizzle that had accompanied me for… Continue reading Driving into Darkness

Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States… Continue reading Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

Product marketing strategy morphed by surprises

If you’ve been patient enough to wait for the third installment of a three-part story on this blog, you’ve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This… Continue reading Product marketing strategy morphed by surprises

8 mistakes that made a bad idea successful

“The real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust It’s extremely difficult to market effectively if you don’t have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but that’s probably not… Continue reading 8 mistakes that made a bad idea successful

How do writers deal with writer’s block?

“I learned never to empty the well of my writing, but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed it.” Ernest Hemmingway I’ve found myself in a place new to me recently. Of course, that’s on… Continue reading How do writers deal with writer’s block?

Small business marketing – quick or smart, pick one

“Too often we enjoy the comfort of opinion without the discomfort of thought.”  -John F. Kennedy, 35th US president (1917-1963) Wow – imagine what this former President might have said about social media and small business marketing today! I continue to be amazed at the ease at which a very small number of people can… Continue reading Small business marketing – quick or smart, pick one

Small business success stalls with wiggling and wagging

Gatsby took such great care of Remi as a pup

Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. I’ve been thinking about how this relates to small business success. Remi is SO appreciative – and expressive – about the littlest things. She’s also quick to use her charm and… Continue reading Small business success stalls with wiggling and wagging