Nanette Levin

Would you believe the most effective sales people are introverts?

“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”” Brian Tracy According to Brian Tracy (this guy is serious about thorough research) “As many as seventy five percent of all top salespeople are defined as introverts on psychological tests. They are very easy…

July 10, 2012
What could the Tao possibly have to do with writing and marketing?

The next time you think more words, more bling, more choices and more involvement make for better solutions, consider how you may create something far more powerful by doing less.

July 9, 2012
Sorting through social media

Everyone was throwing up blog post links in a way that made me feel like I was standing alongside a passing train trying to talk to passengers as they whizzed by at 60 mph. Where to start?

July 8, 2012
Call it crazy or creative – being different can provide insights others notice

Pioneers are generally heralded posthumously more so than during their lifetimes. Just consider the number of people who died penniless and ostracized who are now recorded in the annals of history as brilliant. Still, there’s something to be said for those who have the courage to do it anyway. It takes tremendous passion, focus and…

July 7, 2012
Good writers get personal

It’s a different kind of listening than what most people do. Instead of letting your head focus on your rebuttal or on how the comments relate to you, try to let go and get immersed in the mindset of another.

July 6, 2012
Finding clients with smart strategies

Call an industry leader who’s respected and invite them to lunch. You’d be amazed at how generous those who have seen success are about giving back. Don’t go there planning to sell them, though. That’s obnoxious and short-sighted. Plan what you want to learn from them about how you can do better, listen and learn.…

July 5, 2012
Creating clients who are happy to pay you

Provided what you’re offering is good enough for people to boast about on your behalf, here are some ideas to convert a prospect to a paying client quickly with easy justification:

July 4, 2012
Get clients excited about working with you by charging them early

Seems to me work should be guaranteed so the client knows what he’s getting and is thrilled with the results before he’s expected to pony up. Sadly, it’s becoming more common for people to feel fine about stiffing providers once they have what they want in hand.

July 3, 2012
Writers could learn a lot about being effective from great public speakers

“You do not have to explain every single drop of water contained in a rain barrel. You have to explain one drop—H2O. The reader will get it.” —George Singleton Concise writing is an art. Hopefully someday, marketers, advertisers and copy writers will all converge on this ideal. It starts, but then we get drawn back…

July 2, 2012
The Ultimate Blog Challenge

I don’t usually need motivation to write (it’s what I do for a living and something I truly enjoy), but figured I’d take this Ultimate Blog Challenge to commit to daily blog posts this month. Don’t expect this kind of volume after July. Still, it seemed like a good goal with the launch of this…

July 2, 2012