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Where’s the Canadian bacon? A pig farmer’s smart small business marketing.
Iâve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. Sheâs hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States […]
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Product marketing strategy morphed by surprises
If youâve been patient enough to wait for the third installment of a three-part story on this blog, youâve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This […]
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Regrouping for small business success
Last week, I shared a failure â sort of. At least it started out that way. Admittedly, Iâm a bit stubborn, but, in this case, a bit of luck made all the difference. For those of you who didnât read the post on what went wrong with a business start-up, the short story is a […]
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8 mistakes that made a bad idea successful
âThe real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust Itâs extremely difficult to market effectively if you donât have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but thatâs probably not […]
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How do writers deal with writer’s block?
âI learned never to empty the well of my writing, but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed it.â Ernest Hemmingway Iâve found myself in a place new to me recently. Of course, thatâs on […]
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Small business marketing – quick or smart, pick one
âToo often we enjoy the comfort of opinion without the discomfort of thought.â Â -John F. Kennedy, 35th US president (1917-1963) Wow â imagine what this former President might have said about social media and small business marketing today! I continue to be amazed at the ease at which a very small number of people can […]
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Buyers know being real is better than bragging
“Children have never been very good at listening to their elders, but they have never failed to imitate them.” James Baldwin That old adage do what I say (not what I do) doesnât work very well for kids, nor adults. People, whether young or old, are generally smart enough to realize that what you do […]
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Small business success stalls with wiggling and wagging
Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. Iâve been thinking about how this relates to small business success. Remi is SO appreciative â and expressive â about the littlest things. Sheâs also quick to use her charm and […]
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Why are you calling me?
“Life begins when you do.” — Hugh Downs, American Broadcaster I have a business contact who dials (OK â probably touches) my phone number every month. Clearly, he has some kind of CMS that tells him to do so. Unfortunately, the system doesnât tell him how to do it. Marketing strategy doesnât seem to play […]
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Are you looking to win, get gifted or earn your living?
âMany people lose the small joys in the hope for the big happinessâ â Pearl S. Buck I have a favorite vendor and friend who needs your help .Please read to the end of the blog post (or scan down to the last section) to provide input in comment (or privately) to set something up […]