Category Archives: Marketing

Moving a small business

Fun discoveries made during a small buisness relocation.

There are some things about Virginia that leave me awestruck. I paid $1.39 a gallon for gas yesterday. To be fair, this was at a Kroger station where my monthly grocery bill nets discounts (I had to ask the milk stocking clerk about this to learn that my 20 cents off was due to spending…

Building a referral network is easy when it’s fun for all

A.A. Milne quote works well for small business networking

Most small business owners believe what they’re told about networking. Meet as many people as you can, pass out a bunch of business cards and sell, sell, sell. No wonder it’s something most loath. That’s not a good way to build a business – or feel happy about how you do it. Fortunately, there are…

Can you have fun navigating without technology tools?

Small business marketing strategies can let you walk alone while having fun

“It’s better to walk alone than with a crowd going in the wrong direction.”  — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get…

Hungry for small business marketing brilliance in tiny bites?

If you're hungry for small business marketing brilliance in small bites consider tasting more than this Tom Clancy quote at

While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very different styles.

Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

Jim Rohn provided great perspectives on smart small business marketing

I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States…

Product marketing strategy morphed by surprises

Young Training Tips on Pinerest at Horse Sense and Cents

If you’ve been patient enough to wait for the third installment of a three-part story on this blog, you’ve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This…

8 mistakes that made a bad idea successful

BookConductors logo with telling quote from another.

“The real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust It’s extremely difficult to market effectively if you don’t have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but that’s probably not…

Small business success stalls with wiggling and wagging

Small business success isn't hard if you apply these 7 quick tips

Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. I’ve been thinking about how this relates to small business success. Remi is SO appreciative – and expressive – about the littlest things. She’s also quick to use her charm and…

Why are you calling me?

quotes and more for your small business marketing strategy at

“Life begins when you do.” — Hugh Downs, American Broadcaster I have a business contact who dials (OK – probably touches) my phone number every month. Clearly, he has some kind of CMS that tells him to do so. Unfortunately, the system doesn’t tell him how to do it. Marketing strategy doesn’t seem to play…

Déjà vu strategic marketing

Small business strategic marketing isn't hard if you think.

“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.”                              – Charles Kingsley, Clergyman It’s amazing to me how concepts that have always worked in the past…