There’s something about a well-done speech that stays with you. As a small business owner, professional writer and marketing consultant, I’m always on the lookout for communication done well. Public speaking ranks high to my mind, so, I tend to seek out opportunities that allow me to learn from the masters. Sometimes those gems hit… Continue reading Smart small business owners watch great public speakers
They say animals are honest. I’ve met enough crafty ones to realize some have a grand sense of humor. No need to climb aboard that anthropomorphizing high horse (the mere suggestion draws flame wars in some equine circles). That’s not where I’m going here. Instead, consider spending time paying attention to the critter characters around… Continue reading Looking for clever small business solutions? Try asking the animals.
There are some things about Virginia that leave me awestruck. I paid $1.39 a gallon for gas yesterday. To be fair, this was at a Kroger station where my monthly grocery bill nets discounts (I had to ask the milk stocking clerk about this to learn that my 20 cents off was due to spending… Continue reading Moving a small business
Perhaps the single most critical issue in spurring small business selling success is the enjoyment factor. If you, your prospects and clients don’t like the experience, you’ll have a tough time creating a sustainable venture. The great thing about fun is it’s contagious. If you’re enjoying yourself and what you’re creating through your business, your… Continue reading Small business selling is done best when you’re having fun
Yogi Berra quipped “It’s like déjà vu all over again.” Feeling reminiscent when some self-proclaimed guru offers the latest and greatest “new” technique for effective small business selling? Whether you come from the pyramid selling “proof” days or today’s internet “expert” arena, the truth hasn’t changed – attracting new clients is best done by solving… Continue reading Forget about features and benefits – offer small business selling solutions
I know, I know – you don’t have the money or aren’t ready to let go and delegate. Fear not. This post isn’t necessarily about that. Think about this – is there something your clients need that you can’t do? Ah ha – that’s where your loose team of go-to people can make you shine.… Continue reading Assemble a team for fun small business selling
Whether it’s what you’re selling or how you’re communicating, quantity does not trump quality. The “experts” (curious, this moniker that used to be earned is now self-appointed) would have you believing more products and more noise offer the key to more money. Sometimes this works, but it’s not a good way to build a loyal… Continue reading More isn’t better with small business selling
Most small business owners believe what they’re told about networking. Meet as many people as you can, pass out a bunch of business cards and sell, sell, sell. No wonder it’s something most loath. That’s not a good way to build a business – or feel happy about how you do it. Fortunately, there are… Continue reading Building a referral network is easy when it’s fun for all
Do you hate selling? Done the way so many profess, it’s no wonder. That pound them until they’re sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week – or day – is much different than old-school manipulative selling? Sure,… Continue reading I hate selling – save me from this small business torture!
“It’s better to walk alone than with a crowd going in the wrong direction.” — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get… Continue reading Can you have fun navigating without technology tools?