-
Moving a small business
There are some things about Virginia that leave me awestruck. I paid $1.39 a gallon for gas yesterday. To be fair, this was at a Kroger station where my monthly grocery bill nets discounts (I had to ask the milk stocking clerk about this to learn that my 20 cents off was due to spending…
-
Small business selling is done best when you’re having fun
Perhaps the single most critical issue in spurring small business selling success is the enjoyment factor. If you, your prospects and clients donât like the experience, youâll have a tough time creating a sustainable venture. The great thing about fun is itâs contagious. If youâre enjoying yourself and what youâre creating through your business, your…
-
Forget about features and benefits – offer small business selling solutions
Yogi Berra quipped âItâs like dĂ©jĂ vu all over again.â Feeling reminiscent when some self-proclaimed guru offers the latest and greatest ânewâ technique for effective small business selling? Whether you come from the pyramid selling âproofâ days or todayâs internet âexpertâ arena, the truth hasnât changed â attracting new clients is best done by solving…
-
Assemble a team for fun small business selling
I know, I know â you donât have the money or arenât ready to let go and delegate. Fear not. This post isnât necessarily about that. Think about this â is there something your clients need that you canât do? Ah ha â thatâs where your loose team of go-to people can make you shine.…
-
More isn’t better with small business selling
Whether itâs what youâre selling or how youâre communicating, quantity does not trump quality. The âexpertsâ (curious, this moniker that used to be earned is now self-appointed) would have you believing more products and more noise offer the key to more money. Sometimes this works, but itâs not a good way to build a loyal…
-
Building a referral network is easy when it’s fun for all
Most small business owners believe what theyâre told about networking. Meet as many people as you can, pass out a bunch of business cards and sell, sell, sell. No wonder itâs something most loath. Thatâs not a good way to build a business â or feel happy about how you do it. Fortunately, there are…
-
I hate selling â save me from this small business torture!
Do you hate selling? Done the way so many profess, itâs no wonder. That pound them until theyâre sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week â or day â is much different than old-school manipulative selling? Sure,…
-
Can you have fun navigating without technology tools?
“It’s better to walk alone than with a crowd going in the wrong direction.” — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend â literally (who knew it would get…
-
Small business success & cell phone cocktail?
“Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon.” — Anonymous I recently did something I won’t do again. Granted, I tend to accept âmodern conveniencesâ grudgingly, but being plugged in seems to create a modern expectation of 24/7 attention â…
-
Why subtle small business marketing works
Whether youâre looking to increase reach for a mission without monetization; rally support for a service you offer through donations; attract a very select crowd from the masses for high-end coaching services; or seek to sell product youâve developed as part of your free offerings, there are some great providers doing it better than you.…