Category Archives: small business

Small business success & cell phone cocktail?

Great quote about sales worth noting if you're looking for small business success

“Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon.” — Anonymous I recently did something I won’t do again. Granted, I tend to accept “modern conveniences” grudgingly, but being plugged in seems to create a modern expectation of 24/7 attention –…

Why subtle small business marketing works

smart small business marketing requires good writing

Whether you’re looking to increase reach for a mission without monetization; rally support for a service you offer through donations; attract a very select crowd from the masses for high-end coaching services; or seek to sell product you’ve developed as part of your free offerings, there are some great providers doing it better than you….

Online small business marketing done right

Find great online small business marketing ideas and examples at

There are some that do an outstanding job selling without selling. Or at least are so subtle it implies a very rare set gets to enjoy their wares. Those doing online small business marketing well incorporate simple strategies artfully. With humor, ingenuity, fun, useful information and consistency, it’s no wonder some folks have amassed a…

Know anyone too loud to be heard?

small business marketing is tough if you try too hard to sell.

Not you, of course, but maybe someone else using one of these touted small business marketing tactics? Selling with every blog post? Pushing people to company wares with every social media appearance? Sending lists dozens of messages to count down till deadline? Doing all of the talking and none of the listening? Delivering a multitude…

Driving into Darkness

As I headed back from the warm, welcoming sun that greeted me to Rochester the day prior, I grimaced when fog fell thick on the Thruway just as I approached Albany. It was that kind of shroud where you can’t tell if it’s dawn, dusk or midday. The playful drizzle that had accompanied me for…

Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

Jim Rohn provided great perspectives on smart small business marketing

I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States…

Small business marketing – quick or smart, pick one

small business marketing insight from John F. Kennedy

“Too often we enjoy the comfort of opinion without the discomfort of thought.”  -John F. Kennedy, 35th US president (1917-1963) Wow – imagine what this former President might have said about social media and small business marketing today! I continue to be amazed at the ease at which a very small number of people can…

Small business success stalls with wiggling and wagging

Small business success isn't hard if you apply these 7 quick tips

Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. I’ve been thinking about how this relates to small business success. Remi is SO appreciative – and expressive – about the littlest things. She’s also quick to use her charm and…

Déjà vu strategic marketing

Small business strategic marketing isn't hard if you think.

“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.”                              – Charles Kingsley, Clergyman It’s amazing to me how concepts that have always worked in the past…

Marketing isn’t art or science – it’s savvy

Find fun with paradies that offer great small business marketing tips at

“The most important thing in communication is hearing what isn’t said.” -Peter F. Drucker Marketing is easier – or harder – than you think, depending on how you do it. Standing on the shoulders of giants is a great quote, but doesn’t always translate well to small business marketing. If you’re not willing to do…