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Online small business marketing done right
There are some that do an outstanding job selling without selling. Or at least are so subtle it implies a very rare set gets to enjoy their wares. Those doing online small business marketing well incorporate simple strategies artfully. With humor, ingenuity, fun, useful information and consistency, it’s no wonder some folks have amassed a…
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Know anyone too loud to be heard?
Not you, of course, but maybe someone else using one of these touted small business marketing tactics? Selling with every blog post? Pushing people to company wares with every social media appearance? Sending lists dozens of messages to count down till deadline? Doing all of the talking and none of the listening? Delivering a multitude…
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Driving into Darkness
As I headed back from the warm, welcoming sun that greeted me to Rochester the day prior, I grimaced when fog fell thick on the Thruway just as I approached Albany. It was that kind of shroud where you can’t tell if it’s dawn, dusk or midday. The playful drizzle that had accompanied me for…
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Where’s the Canadian bacon? A pig farmer’s smart small business marketing.
I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States…
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Small business marketing – quick or smart, pick one
“Too often we enjoy the comfort of opinion without the discomfort of thought.” -John F. Kennedy, 35th US president (1917-1963) Wow – imagine what this former President might have said about social media and small business marketing today! I continue to be amazed at the ease at which a very small number of people can…
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Small business success stalls with wiggling and wagging
Remi, my slight between the ears canine mutt, is fantastic at fostering pleasure. I have a friend like that too. They use similar techniques. I’ve been thinking about how this relates to small business success. Remi is SO appreciative – and expressive – about the littlest things. She’s also quick to use her charm and…
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Déjà vu strategic marketing
“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.” – Charles Kingsley, Clergyman It’s amazing to me how concepts that have always worked in the past…
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Marketing isn’t art or science – it’s savvy
“The most important thing in communication is hearing what isn’t said.” -Peter F. Drucker Marketing is easier – or harder – than you think, depending on how you do it. Standing on the shoulders of giants is a great quote, but doesn’t always translate well to small business marketing. If you’re not willing to do…
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Small business marketing is about community
“Perhaps one did not want to be loved so much as to be understood.” – George Orwell Sometimes, opportunities come when it’s inconvenient. That doesn’t mean you should dismiss them. Small business marketing requires seizing opportunities when they come. that’s not always on your schedule. It’s bad timing. I’m still reeling from a move out-of-state…
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10 ways to make your small business customers wish they weren’t
Recently, I moved into a city apartment. It’s been more than twenty years since I’ve been a renter. My assumption was I’d have a lot fewer hassles as a tenant than I endured as a home owner of a farm property with aging buildings. I was wrong. I treasure good vendors (and clients). It…