Small business marketing strategy secrets can get dicey

Source: http://www.whitehouse.gov

Recently, the President visited our city. It wasn’t on his itinerary, with scheduled event attendance at Buffalo to the West, then Syracuse to the East, but it would have been a real snub to Rochester if he didn’t detour the ten miles or so to come say hi. So, he did lunch. What amused me… Continue reading Small business marketing strategy secrets can get dicey

Is firing your team a good marketing strategy?

Photo courtesy of Morguefiles.com

It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife… Continue reading Is firing your team a good marketing strategy?

Are you tired of hearing the dealth knell for print?

Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since… Continue reading Are you tired of hearing the dealth knell for print?

Life is a carnival

Courtesy morguefile.com by Mark Miller

Often, life is more entertaining than shows designed for our amusement. Adopting effective small business marketing strategies can be easy when you get creative reaching clients on their terms. If you’re a small business owner trying to appeal to prospective buyers, realize what people think and say can be very different than what they do.… Continue reading Life is a carnival

Is selling sex a good professional marketing strategy?

When did cleavage start becoming part of accepted business attire? I’m not talking young, buff, bikini clad bodies on the beach where such displays belong. It’s being subjected to sagging, wrinkly reveals from middle-aged women who choose plunging necklines to show off a little bit of crack as part of a white collar image. Granted,… Continue reading Is selling sex a good professional marketing strategy?

Storms provide insight into strategic marketing bents

Shovelers amuse me. Some take pride in brooming every speck of snow or plowing an inch or two of accumulation. The next day they land on their bum or are spinning wheels up an impassable driveway after daytime sun has melted snow to water and nighttime cold provided a slick, smooth layer of ice. Sometimes, you can spend too much time on appearances while disregarding function or interest. No matter what you say, show or invent, if it doesn’t do what people need – or pitches a product or service to an audience that isn’t buying, you’ll fail.

Small business blogging fun

When work and life demands keep you busy, it can be challenging to stay regular with a blog. Any small business owner spends time handling multiple demands in day, which tends to result in important tasks being neglected as more urgent matters are handled. Writing is a big part of what I do for a… Continue reading Small business blogging fun

Are you on the right trail for small business success?

How's that working for you?

“If you must play, decide on three things at the start: the rules of the game, the stakes, and the quitting time.” -Chinese proverb Finding your path to small business success doesn’t necessarily come from doing what you’re supposed to do. Sometimes, you need to put platitudes aside and forget about ‘standing on the shoulders… Continue reading Are you on the right trail for small business success?