Category: small business

  • Are you tired of hearing the dealth knell for print?

    Are you tired of hearing the dealth knell for print?

    Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since…

  • Life is a carnival

    Life is a carnival

    Often, life is more entertaining than shows designed for our amusement. Adopting effective small business marketing strategies can be easy when you get creative reaching clients on their terms. If you’re a small business owner trying to appeal to prospective buyers, realize what people think and say can be very different than what they do.…

  • Small business marketing can include profits with audio products

    I’m happy to share lessons learned to help you do it better. This includes some great small business marketing finds that are also filling coffers as we use these tools to promote.

  • Is selling sex a good professional marketing strategy?

    When did cleavage start becoming part of accepted business attire? I’m not talking young, buff, bikini clad bodies on the beach where such displays belong. It’s being subjected to sagging, wrinkly reveals from middle-aged women who choose plunging necklines to show off a little bit of crack as part of a white collar image. Granted,…

  • Storms provide insight into strategic marketing bents

    Shovelers amuse me. Some take pride in brooming every speck of snow or plowing an inch or two of accumulation. The next day they land on their bum or are spinning wheels up an impassable driveway after daytime sun has melted snow to water and nighttime cold provided a slick, smooth layer of ice. Sometimes,…

  • Small business blogging fun

    When work and life demands keep you busy, it can be challenging to stay regular with a blog. Any small business owner spends time handling multiple demands in day, which tends to result in important tasks being neglected as more urgent matters are handled. Writing is a big part of what I do for a…

  • Are you on the right trail for small business success?

    Are you on the right trail for small business success?

    “If you must play, decide on three things at the start: the rules of the game, the stakes, and the quitting time.” -Chinese proverb Finding your path to small business success doesn’t necessarily come from doing what you’re supposed to do. Sometimes, you need to put platitudes aside and forget about ‘standing on the shoulders…