There are some that do an outstanding job selling without selling. Or at least are so subtle it implies a very rare set gets to enjoy their wares. Those doing online small business marketing well incorporate simple strategies artfully.
With humor, ingenuity, fun, useful information and consistency, it’s no wonder some folks have amassed a large and loyal following. While “unsubscribe” may be my most common reaction to most missives these days (see Too Loud to be Heard for my windup to this post), there are inbox moments I treasure.
If you’re looking for tiny bites of two minutes or less, I covered some of my favorite shorts in April.
Today, I’ll share some of the gems I appreciate for their longer reads.
Marcia Yudkin’s Marketing Minute
OK, one quickie before delving into the longer than a horse race fare. Marcia’s been doing her Marketing Minute since 1998 (think AOL, CompuServe and dial up). This was a brilliant idea then and continues to be a fantastic resource.
Her ability to bring complete ideas from start to finish in this short format is remarkable. Often her stories help illustrate and engage. She always sells in these missives, but leads with the “Marketing Minute”, saving her pitch for below the line. They arrive Wednesdays at 8 a.m. EST – with offers at the end that tie in with the theme of her message.
She’s created a lot of inexpensive products to complement what she offers in her “newsletter”. There’s no fancy formatting to this text only email – in fact it’s in courier type (done intentionally, no doubt). In the more than a decade I’ve subscribed, I don’t ever recall Maria using her list for other promotional mailings.
Naomi Dunford of Itty Biz
She’s back and now publishing a brilliant daily (Monday through Friday) newsletter with accompanying blog post. You may recall some controversy over this gal a few years ago. Let it go. Her humor is addictive and tutorial posts priceless. Even if you’re a seasoned business owner, she’ll make you smile and remember things you may have long forgotten to consider as important.
Generally, she’ll start each Itty Biz newsletter with a brief witty look back at this day in history. The meat of the newsletter doubles as the blog post for the day (she rarely recycles content). It ends with a quote. These come out at about 7 a.m. EST.
She recently started a feature called “I Don’t Get It” Wednesday. These are wonderful looks into topics of common vernacular most misunderstand or are afraid to look dumb asking about. Presented in a fun, easily understood way, you’ll finish feeling brighter.
Naomi sells consulting services (starting at $6000), but you’ll almost never see her promoting, unless it’s for her free guide on her website.
Dan Lewis, Now I Know
Dan publishes a daily (Monday through Friday) newsletter (also as a blog post) that highlights mostly pretty obscure stories to broaden your knowledge of the world. Think Paul Harvey (The Rest of the Story) meets Trivial Pursuit. He editorializes in an engaging, funny and unobtrusive way. His newsletter hits my inbox at around 8 a.m.
He’s been extremely creative about engagement in an effort to monetize his blog. Two recent additions are a daily quiz from Sporcle (that’s his affiliate link – his newsletter pointed me to this resource so seems only fair) and a Patreon campaign with an associated website thank you wall. Remarkably, his Patreon take is now up to almost $1600 a month.
The number and placement of banner ads in his posts are puzzling. It doesn’t present well, which he may be aware of given his Patreon milestones promising removal of some of these.
Dan has also (I’ll be gifting at least one of his audio books) produced two books from blog content. He’s figured out how to leverage ACX, Audible and Amazon effectively. It’s smart to look at how he’s doing this as a model for income opportunities.
Carolyn Nicarder Mohr, The Wonder of Tech
If Carolyn is selling anything, I can’t figure out what it is. I was an early subscriber (about five years ago), and have yet to see her promote her wares. She provides links to products and other recommended items sans affiliate links.
There are no ads on her website, nor a products or services menu. Perhaps, as her about page and homepage state, she’s merely doing this as a calling.
This is a daily blog (no longer available as more than teaser link via e-mail) Monday-Friday, arriving at about 8 a.m. (seeing a trend here?). I don’t read all posts, but click to her site weekly. She has a wonderful way of presenting material so anyone can understand and implement. Product reviews (only on those she likes) and announcements concerning new or improved items on the horizon are staples. A cell phone junkie, this attorney and mother is a treat for anyone thinking they don’t understand tech (and those who do too).
I’ll highlight what serves as great ideas for you to implement from these resources in a future blog post.
Over to you – what do you think of these? Any great other online small business marketing finds you care to share? Please look left and help spread the word if you liked this post.