Tag: branding

  • Rethink branding precepts for better strategic marketing

    Rethink branding precepts for better strategic marketing

    Times have changed. Today, people are attracted to businesses offering a face and a name willing to be out there and accountable for product or service satisfaction. Focusing on fluff, image, market research drag time and the latest (usually yesterday’s by the time you see them) fads for quick returns rarely work.