Tag: copy writing

  • If you ever find yourself in the wrong story, leave

    If you ever find yourself in the wrong story, leave

    “If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when…

  • Think you can write? Money says you can.

    Think you can write? Money says you can.

    So why would a kid who hated English, couldn’t spell, found grammar rules nauseating and saw no use for writing in career plans wind up relishing a career as a writer?

  • Creative writing can be hysterical

    Sometimes you just need a good laugh. It’s fun to design client marketing material that has prospects smiling, giggling or drawing attention from office mates seeking the source of huge guffaws. Inspiration for this can come from unusual places. Creative writing with effective humor can enhance anything you produce. Recently, the Business Insider posted 15…

  • R U 🙁 w/ crappy copywriting?

    If your goal is to build credibility and gain prospects’ attention (that would be in a way that bolsters their confidence in your ability to help them achieve rather than undermining it), keep in mind, everything counts.

  • Writers could learn a lot about being effective from great public speakers

    “You do not have to explain every single drop of water contained in a rain barrel. You have to explain one drop—H2O. The reader will get it.” —George Singleton Concise writing is an art. Hopefully someday, marketers, advertisers and copy writers will all converge on this ideal. It starts, but then we get drawn back…

  • The Ultimate Blog Challenge

    I don’t usually need motivation to write (it’s what I do for a living and something I truly enjoy), but figured I’d take this Ultimate Blog Challenge to commit to daily blog posts this month. Don’t expect this kind of volume after July. Still, it seemed like a good goal with the launch of this…

  • Having fun with writing projects

    If you dread marketing or writing and seek an honest, talented provider, feel you don’t have the skills but want to learn or have a couple of projects you need to get done but lack the time to make it so, you’ve come to the right place. We’ll offer free tips periodically to those following…