If someone promoting themselves as a social technology expert can’t get their own web house in order – with the front door locked for entry to boot – the confidence level of the prospect is shattered from the onset. Is it fair? Probably not. Is it dumb? Yep. Paying attention to your prospect’s experience should be a primary priority with any marketing effort.
It’s a different kind of listening than what most people do. Instead of letting your head focus on your rebuttal or on how the comments relate to you, try to let go and get immersed in the mindset of another.