Tag: crafting a message to get buyers

  • Call it crazy or creative – being different can provide insights others notice

    Pioneers are generally heralded posthumously more so than during their lifetimes. Just consider the number of people who died penniless and ostracized who are now recorded in the annals of history as brilliant. Still, there’s something to be said for those who have the courage to do it anyway. It takes tremendous passion, focus and drive to be able to persist against normal thinking and the associated ridicule that comes with putting your ideas out there. Entrepreneurs who succeed have at least a touch of this spirit in them.