If you ever find yourself in the wrong story, leave

“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when… Continue reading If you ever find yourself in the wrong story, leave

Are you tired of hearing the dealth knell for print?

Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since… Continue reading Are you tired of hearing the dealth knell for print?

Writing tips and candid commentary from Elizabeth Gilbert

It’s hard to pull off a memoir. Rocketing one to the New York Times best seller list is even more remarkable. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia demonstrates how being real (and talented) appeals to audiences across genders and generations.

Smart strategic marketing: do what you say

Do you take the time to stand back and look at things from your customer's perspective to see what they're seeing? It may not be the message you intend. Photo courtesy of Don Dad via flickr.

If someone promoting themselves as a social technology expert can’t get their own web house in order – with the front door locked for entry to boot – the confidence level of the prospect is shattered from the onset. Is it fair? Probably not. Is it dumb? Yep. Paying attention to your prospect’s experience should be a primary priority with any marketing effort.

Call it crazy or creative – being different can provide insights others notice

Pioneers are generally heralded posthumously more so than during their lifetimes. Just consider the number of people who died penniless and ostracized who are now recorded in the annals of history as brilliant. Still, there’s something to be said for those who have the courage to do it anyway. It takes tremendous passion, focus and drive to be able to persist against normal thinking and the associated ridicule that comes with putting your ideas out there. Entrepreneurs who succeed have at least a touch of this spirit in them.