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If you ever find yourself in the wrong story, leave
“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when…
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Are you tired of hearing the dealth knell for print?
Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passĂ© with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since…
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Writing tips and candid commentary from Elizabeth Gilbert
It’s hard to pull off a memoir. Rocketing one to the New York Times best seller list is even more remarkable. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia demonstrates how being real (and talented) appeals to audiences across genders and generations.
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Smart strategic marketing: do what you say
If someone promoting themselves as a social technology expert can’t get their own web house in order – with the front door locked for entry to boot – the confidence level of the prospect is shattered from the onset. Is it fair? Probably not. Is it dumb? Yep. Paying attention to your prospect’s experience should…