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Forget about features and benefits – offer small business selling solutions

Yogi Berra quote applies as much today as it ever did for small business selling smiles http://NanetteLevin.com

Yogi Berra quipped “It’s like déjà vu all over again.” Feeling reminiscent when some self-proclaimed guru offers the latest and greatest “new” technique for effective small business selling? Whether you come from the pyramid selling “proof” days or today’s internet “expert” arena, the truth hasn’t changed – attracting new clients is best done by solving…