-
Two old maples, two squirrels and strategic marketing musings
I had to chuckle watching the black squirrel in the background as the hasty red squirrel buzzed around. He was so casual in his approach I saw and enjoyed his every move. The nervous counterpart seemed stressed and uncomfortable. The plodder showed delight with each hop he took – discovering something new and unexpected. His relaxed and steadfast approach reminded me of the methods employed by some of the most successful small business owners I’ve known.