Tag Archive: hiring vendors

Storms provide insight into strategic marketing bents

Shovelers amuse me. Some take pride in brooming every speck of snow or plowing an inch or two of accumulation. The next day they land on their bum or are spinning wheels up an impassable driveway after daytime sun has melted snow to water and nighttime cold provided a slick, smooth layer of ice. Sometimes, you can spend too much time on appearances while disregarding function or interest. No matter what you say, show or invent, if it doesn’t do what people need – or pitches a product or service to an audience that isn’t buying, you’ll fail.