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Product marketing strategy morphed by surprises
If you’ve been patient enough to wait for the third installment of a three-part story on this blog, you’ve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This […]
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Small business marketing can include profits with audio products
I’m happy to share lessons learned to help you do it better. This includes some great small business marketing finds that are also filling coffers as we use these tools to promote.