Networking for introverts and novices

Whether you’re uncomfortable in groups, new to an organization or struggling with an introverted nature that saps your energy when you’re around other people, there are easy ways to grow your reach, credibility and business prosperity at gatherings. Most people misunderstand the terms introvert and extrovert. Simply put, extroverts are energized by being around other… Continue reading Networking for introverts and novices

If you ever find yourself in the wrong story, leave

“If you ever find yourself in the wrong story, leave.” Mo Willems I was doing that rapid buzz through e-mail thing so many of us do to cross a “to do” item off our lists when this gem of a quote brought me back to mindfulness. It’s timely, of course (as so much is when… Continue reading If you ever find yourself in the wrong story, leave

Assemble a team for fun small business selling

How's that working for you?

I know, I know – you don’t have the money or aren’t ready to let go and delegate. Fear not. This post isn’t necessarily about that. Think about this – is there something your clients need that you can’t do? Ah ha – that’s where your loose team of go-to people can make you shine.… Continue reading Assemble a team for fun small business selling

More isn’t better with small business selling

Whether it’s what you’re selling or how you’re communicating, quantity does not trump quality. The “experts” (curious, this moniker that used to be earned is now self-appointed) would have you believing more products and more noise offer the key to more money. Sometimes this works, but it’s not a good way to build a loyal… Continue reading More isn’t better with small business selling

I hate selling – save me from this small business torture!

Do you hate selling? Done the way so many profess, it’s no wonder. That pound them until they’re sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week – or day – is much different than old-school manipulative selling? Sure,… Continue reading I hate selling – save me from this small business torture!

Can you have fun navigating without technology tools?

“It’s better to walk alone than with a crowd going in the wrong direction.”  — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get… Continue reading Can you have fun navigating without technology tools?

Small business success & cell phone cocktail?

“Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon.” — Anonymous I recently did something I won’t do again. Granted, I tend to accept “modern conveniences” grudgingly, but being plugged in seems to create a modern expectation of 24/7 attention –… Continue reading Small business success & cell phone cocktail?

Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States… Continue reading Where’s the Canadian bacon? A pig farmer’s smart small business marketing.

Product marketing strategy morphed by surprises

If you’ve been patient enough to wait for the third installment of a three-part story on this blog, you’ve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This… Continue reading Product marketing strategy morphed by surprises

How much thought did you give that brilliant move?

Irony is rampant in my world these days. Of course, my mind tends to go to marketing strategies gone wrong when I see such things stream before my eyes. I’m from Missouri No, I’m not, but for those who don’t get this one (I didn’t the first time I heard it), Missouri is ‘the show… Continue reading How much thought did you give that brilliant move?