Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday . . . is anyone else put off by this money grab? There’s no sincerity about any of this posturing. Get your best deal ever with an offer that expires at midnight . . . until tomorrow when we extend it and give you more bonuses… Continue reading Smart small business owners avoid the hype game
The ones that make the news are the exceptions, of course, but it always puts a smile on my face when I read about a small business success story that exceeds the founder’s wildest dreams. Forbes ran a story yesterday about a young girl that had the gift of planning already in her heart. She… Continue reading Small business success story fun – 17 YO gal projecting $250 million in sales
Manners are a sensitive awareness of the feelings of others. If you have that awareness, you have good manners, no matter what fork you use. -Emily Post, author and columnist (1872-1960) Most preach expediency. Today’s technology tools bolster it. Anyone who’s been successful in sales knows how much more powerful listening than talking is. I’ve… Continue reading Short answers can backfire
Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before. Since… Continue reading Are you tired of hearing the dealth knell for print?
If you hate selling you’re not alone. The good news is, you can learn to enjoy it. Finding the right buyer for what you have to offer is so much fun once you realize it’s done best with understanding and a desire to help – and a product or service you’re passionate about. There’s a… Continue reading How to sell is a question with easy answers
People forget when they’re networking or seeking support from a collective that it’s not what you sell today, it’s what you build for tomorrow.
Often the wacky, non-traditional, unexpected and contrary marketing concepts work better than the tested results that everyone else is applying. Usually, if you’re laughing out loud as you develop a message to go out to your prospects, they’ll have as much fun with it as you did. That makes you memorable.
Times have changed. Today, people are attracted to businesses offering a face and a name willing to be out there and accountable for product or service satisfaction. Focusing on fluff, image, market research drag time and the latest (usually yesterday’s by the time you see them) fads for quick returns rarely work.
Seek out centers-of-influence – too often, small business owners spend majority time trying to connect one-on-one with prospects. If you build a relationship, rapport and respect with someone (or several people) who can reach out to a large group with needs for what you offer, you’ll gain credibility, save time and avoid cold calling.
Good marketing concepts – and skills to alter course when circumstances change – are like gardening. This agility is a hallmark of small businesses. So often, it’s attitude – including a willingness to learn and experiment with new things – that sets the successes apart from the failures.