Smart strategic marketing: do what you say

Do you take the time to stand back and look at things from your customer's perspective to see what they're seeing? It may not be the message you intend. Photo courtesy of Don Dad via flickr.

If someone promoting themselves as a social technology expert can’t get their own web house in order – with the front door locked for entry to boot – the confidence level of the prospect is shattered from the onset. Is it fair? Probably not. Is it dumb? Yep. Paying attention to your prospect’s experience should be a primary priority with any marketing effort.