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Small business customers don’t all speak the same language
If you don’t know who your prospects (or clients) are, it’s hard to craft an effective message (or strategy) that is compelling. It’s not usually practical to customize each message (although there are ways to automate this simply when you have a name). There are, however, some easy ways to segment your small business customers…
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There’s a cure for small business owners suffering vertigo
“What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson Apple’s iOS 7 has been in the news a lot lately. Apparently the 3-D image enhancement is causing some illness among users. It continues to amaze me how common courtesy is lost with the iPhone craze. What used…