Small business customers don’t all speak the same language

Photo credit: Nanette Levin

If you don’t know who your prospects (or clients) are, it’s hard to craft an effective message (or strategy) that is compelling. It’s not usually practical to customize each message (although there are ways to automate this simply when you have a name). There are, however, some easy ways to segment your small business customers… Continue reading Small business customers don’t all speak the same language

There’s a cure for small business owners suffering vertigo

Photo courtesy of Morgueflle.com

“What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson Apple’s iOS 7 has been in the news a lot lately. Apparently the 3-D image enhancement is causing some illness among users. It continues to amaze me how common courtesy is lost with the iPhone craze. What used… Continue reading There’s a cure for small business owners suffering vertigo