Remember when every woman in television commercials was pencil thin and in her early twenties? Somehow they even managed to make leggy models sprawling car roofs relevant when hawking products that only the elderly would need. It wasn’t that long ago.
Often the wacky, non-traditional, unexpected and contrary marketing concepts work better than the tested results that everyone else is applying. Usually, if you’re laughing out loud as you develop a message to go out to your prospects, they’ll have as much fun with it as you did. That makes you memorable.
Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.
Appreciation is a huge motivator when it comes to referrals – the lifeblood of any successful business. Sure, you can be a carnival barker and pull in some suckers, but they don’t come back (or say good things about you). Consider offering a sincere purr the next time someone helps you with a business challenge or client recommendation. Heed the other side of this one too – if it doesn’t feel right, walk away.
Instead of trying to meet tons of people (and shove your business card in their hands – do you really think your name will be top-of-mind when they return home with a huge stack?), spend some time early trying to identify the individuals who can really make a difference at the event and with your future goals.
Times have changed. Today, people are attracted to businesses offering a face and a name willing to be out there and accountable for product or service satisfaction. Focusing on fluff, image, market research drag time and the latest (usually yesterday’s by the time you see them) fads for quick returns rarely work.
I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even enjoyed some super mentoring on the way from members kind enough to reach out and share their wisdom freely. How can you beat that for a first-time experience?