Do today’s readers really prefer to invest in material that propagates rumor, instills divisiveness and presents fantasy as news?
With today’s virtual access, options are more numerous. So can be the challenges.
If your goal is to build credibility and gain prospects’ attention (that would be in a way that bolsters their confidence in your ability to help them achieve rather than undermining it), keep in mind, everything counts.
Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.