A miss on marketing tactics doesn’t always mean woe
Customers can be unpredictable, like the weather. You can be vigilant about research and planning and still roll out a total miss.
Marketing and monsters, oh my!
Good marketing concepts – and skills to alter course when circumstances change – are like gardening. This agility is a hallmark of small businesses. So often, it’s attitude – including a willingness to learn and experiment with new things – that sets the successes apart from the failures.