Small business owners can ditch plans and still smile

Unexpected life circumstances can derail our carefully crafted small business plans. Sometimes it’s best to simply deal with the urgent and not beat yourself up for getting off track on the important. Rarely are important items so urgent that they become lost opportunities if you don’t act immediately. Admittedly, I’m a list maker and a… Continue reading Small business owners can ditch plans and still smile

I hate selling – save me from this small business torture!

Do you hate selling? Done the way so many profess, it’s no wonder. That pound them until they’re sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week – or day – is much different than old-school manipulative selling? Sure,… Continue reading I hate selling – save me from this small business torture!

Can you have fun navigating without technology tools?

“It’s better to walk alone than with a crowd going in the wrong direction.”  — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get… Continue reading Can you have fun navigating without technology tools?

Hungry for small business marketing brilliance in tiny bites?

While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very different styles.

How much thought did you give that brilliant move?

Irony is rampant in my world these days. Of course, my mind tends to go to marketing strategies gone wrong when I see such things stream before my eyes. I’m from Missouri No, I’m not, but for those who don’t get this one (I didn’t the first time I heard it), Missouri is ‘the show… Continue reading How much thought did you give that brilliant move?

Small business success story fun – 17 YO gal projecting $250 million in sales

Photo courtesy of Forbes Magazine

The ones that make the news are the exceptions, of course, but it always puts a smile on my face when I read about a small business success story that exceeds the founder’s wildest dreams. Forbes ran a story yesterday about a young girl that had the gift of planning already in her heart. She… Continue reading Small business success story fun – 17 YO gal projecting $250 million in sales

Is firing your team a good marketing strategy?

Photo courtesy of Morguefiles.com

It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife… Continue reading Is firing your team a good marketing strategy?

Are you tired of hearing the dealth knell for print?

Last month, PricewaterhouseCoopers released their Entertainment and Media Outlook projections (no, I didn’t read it – don’t you know source-based research is considered passé with this everything wants to be free decree?). Apparently the big news is number crunchers predict e-book sales will surpass print book numbers in 2017. Seems I’ve heard this before.  Since… Continue reading Are you tired of hearing the dealth knell for print?

Finding good marketing strategies is like buffet grazing

Think the only buffet you can find is at a restaurant? Get creative to discover new variety to relish.

I never understood the appeal of smoothies or any other kind of concoction created by grinding up delicious treats into a liquid muck. Tastes, textures and colors are just too much fun to dismiss as an inconvenience. Reducing what you ‘eat’ into sludge seems to miss the point. Oh sure, the ‘truly inspired’ will tell… Continue reading Finding good marketing strategies is like buffet grazing

Orwell’s 1984 is here getting help from voyeur marketing strategies

Here’s a novel idea – how about adopting more marketing strategies that allow you to speak with prospects and centers-of-influence face-to-face? This article offers some easy ways to find more clients with old-fashioned approaches. Of course, you might need to turn off your cell phone and get out of your car, but you may find people actually appreciate and remember you more when you give them the courtesy of your undivided attention.