Humility helps with marketing strategies

Advertising, sales and copy writing has always included a large contingency that endorsed hype as an essential ingredient for effective marketing strategies. This is short-term thinking. Good selling tactics have always been about building relationships. To do this, it’s important to be able to relate to your consumers. Shocking, isn’t it?

Rethink branding precepts for better strategic marketing

We created this company logo more than two decades ago. It still works

Times have changed. Today, people are attracted to businesses offering a face and a name willing to be out there and accountable for product or service satisfaction. Focusing on fluff, image, market research drag time and the latest (usually yesterday’s by the time you see them) fads for quick returns rarely work.