-
Marketing strategy fail – show, don’t tell is an important rule to remember
If you want to ‘Writer Better, Get Published’ (this is the tagline for Writer’s Digest), proofing your work for spelling errors is a good place to start. Agents, editors and any gatekeeper assessing applicants get tons of queries they need to sift through quickly. You can be sure to miss the first cut by submitting…
-
Marketing strategy blunders – nine easy tips to stop being broke in business
Thank clients, referral agents, vendors and business associates who help you prosper. So few practice courtesy today, so simply acknowledging someone’s value can become an incredibly effective business building approach. Want to really stand out? Craft a hand written note and put a stamp on it.