Animals and kids teach us how to sell well – and appreciate life

There’s nothing like the intuition of an animal, though, to help set us straight on how to connect fully – and focus on what really matters. Animals just somehow seem to know. The video below illustrates the meaning of Christmas (and life purpose) more than most people-focused expressions do. So, I felt it was an appropriate (non-verbal) message to share during the holiday season.

Social Media is an oxymoron

We created this company logo more than two decades ago. It still works

We’ve all been lulled by the excitement – and distraction – online interaction can provide. Unless you have benchmarks in place to measure investments, however, chances are valuable time is being diverted from productive marketing efforts as you idle in the online traffic jam.

The best marketing tactic is easy, free and memorable

Do you remember the last time a provider thanked you for being a client? I sure do because the act is so rare, it’s incredibly memorable. I’m not talking about a generic Christmas card, but heartfelt thanks in the form of a personal note. This caring gesture serves as a marketing tactic even without intent and often means more than any gift or automated reply you could envision.

Do you fly or fall into business success?

Anyone who’s seasoned in the marketing, copy writing or advertising fields understands there are production precepts that must be followed.

Forget about creative genius for a moment (and even that requires some solid understanding of consumer behavior), simple technical expertise is critical before anyone can rightfully call themselves a professional.

Commercials and corporate strategic marketing are changing

We created this company logo more than two decades ago. It still works

Remember when every woman in television commercials was pencil thin and in her early twenties? Somehow they even managed to make leggy models sprawling car roofs relevant when hawking products that only the elderly would need. It wasn’t that long ago.

Be unreasonable to develop good marketing concepts

We created this company logo more than two decades ago. It still works

Often the wacky, non-traditional, unexpected and contrary marketing concepts work better than the tested results that everyone else is applying. Usually, if you’re laughing out loud as you develop a message to go out to your prospects, they’ll have as much fun with it as you did. That makes you memorable.