Reflections on writing

We created this company logo more than two decades ago. It still works

People figure if they can write a letter in ten minutes (for those who do, by the way – it shows) that any writer for hire can pound out twice as much in half the time. It’s true – just go to Fiverr to see a good number who do just this. You might want to check if they’ve heard of a dictionary, though.

SEO makes for crappy copy

We created this company logo more than two decades ago. It still works

Lots of people write web or blog copy with a singular goal of bolstering the bottom line by playing the numbers game (more eyeballs can mean more sales). It’s a great strategy for many who have seen considerable success with such an approach. It’s just not right for me.

Why would women in business want to secure respect?

We created this company logo more than two decades ago. It still works

Frankly, some women in business seem to get too worked up about enforcing their definition of respect. It’s more about how comfortable you are with yourself than external factors. Anyone who wants to succeed should recognize others see the world differently. Does that make them wrong? I don’t think so.

Cats provide great lessons for buiness smarts

Appreciation is a huge motivator when it comes to referrals – the lifeblood of any successful business. Sure, you can be a carnival barker and pull in some suckers, but they don’t come back (or say good things about you). Consider offering a sincere purr the next time someone helps you with a business challenge or client recommendation. Heed the other side of this one too – if it doesn’t feel right, walk away.

Using smart marketing concepts for national meetings

We created this company logo more than two decades ago. It still works

Instead of trying to meet tons of people (and shove your business card in their hands – do you really think your name will be top-of-mind when they return home with a huge stack?), spend some time early trying to identify the individuals who can really make a difference at the event and with your future goals.

Nine quick tips on public speaking venue opportunities

We created this company logo more than two decades ago. It still works

Teach a class through the continuing education department at a community college. Most programs will consider just about any topic if they think people will sign up. Sometimes these are single evening events, or can be extended courses that go on for weeks or months. . . . Plus, you’ll get paid for your time (usually based on a percentage of the registration fees).

Seven quick tips for effective writing strategies – and cooking

We created this company logo more than two decades ago. It still works

Keep it simple. Showing your cooking prowess can be a lot of fun occasionally, as can demonstrating your writing skills in a masterpiece (sadly, readers rarely share your opinion on what constitutes your best work). But if you do it every day, you’ll get burnt out and your diners will tire of the glut. Usually it’s better to make it easy on your readers to digest simple ideas.

Public speaking is what you make it

We created this company logo more than two decades ago. It still works

There’s so much to gain from honing your presentation skills, it’s a shame not to give it a shot. You’ll feel great after a presentation well done. You’ll be able to reach people with your message more effectively than possible one-one-one or remotely. Done right, this can produce an additional revenue stream for your business (not to mention super opportunities for getting in front of prospects).