Finding clients with smart strategies

Call an industry leader who’s respected and invite them to lunch. You’d be amazed at how generous those who have seen success are about giving back. Don’t go there planning to sell them, though. That’s obnoxious and short-sighted. Plan what you want to learn from them about how you can do better, listen and learn. Make sure you follow up with a snail mail thank you.

Get clients excited about working with you by charging them early

Seems to me work should be guaranteed so the client knows what he’s getting and is thrilled with the results before he’s expected to pony up. Sadly, it’s becoming more common for people to feel fine about stiffing providers once they have what they want in hand.

Writers could learn a lot about being effective from great public speakers

“You do not have to explain every single drop of water contained in a rain barrel. You have to explain one drop—H2O. The reader will get it.” —George Singleton Concise writing is an art. Hopefully someday, marketers, advertisers and copy writers will all converge on this ideal. It starts, but then we get drawn back… Continue reading Writers could learn a lot about being effective from great public speakers

The Ultimate Blog Challenge

I don’t usually need motivation to write (it’s what I do for a living and something I truly enjoy), but figured I’d take this Ultimate Blog Challenge to commit to daily blog posts this month. Don’t expect this kind of volume after July. Still, it seemed like a good goal with the launch of this… Continue reading The Ultimate Blog Challenge