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Know anyone too loud to be heard?
Not you, of course, but maybe someone else using one of these touted small business marketing tactics? Selling with every blog post? Pushing people to company wares with every social media appearance? Sending lists dozens of messages to count down till deadline? Doing all of the talking and none of the listening? Delivering a multitude…
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Social Media is an oxymoron
We’ve all been lulled by the excitement – and distraction – online interaction can provide. Unless you have benchmarks in place to measure investments, however, chances are valuable time is being diverted from productive marketing efforts as you idle in the online traffic jam.
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Sorting through social media
Everyone was throwing up blog post links in a way that made me feel like I was standing alongside a passing train trying to talk to passengers as they whizzed by at 60 mph. Where to start?