Parodies offer great small business marketing insights

Pat Kelly presented at the annual This is That Talks in Whistler, B.C. this April.  It’s an obvious spoof on TED Talks (lasting 4 minutes instead of eighteen). What’s most interesting about this lampoon is, while he says, well, not much of import, he’s a captivating speaker. Yes, Kelly is presenting satire, yet the techniques… Continue reading Parodies offer great small business marketing insights

Networking for introverts and novices

Whether you’re uncomfortable in groups, new to an organization or struggling with an introverted nature that saps your energy when you’re around other people, there are easy ways to grow your reach, credibility and business prosperity at gatherings. Most people misunderstand the terms introvert and extrovert. Simply put, extroverts are energized by being around other… Continue reading Networking for introverts and novices

Smart small business owners watch great public speakers

There’s something about a well-done speech that stays with you. As a small business owner, professional writer and marketing consultant, I’m always on the lookout for communication done well. Public speaking ranks high to my mind, so, I tend to seek out opportunities that allow me to learn from the masters. Sometimes those gems hit… Continue reading Smart small business owners watch great public speakers

Small business customers don’t all speak the same language

Photo credit: Nanette Levin

If you don’t know who your prospects (or clients) are, it’s hard to craft an effective message (or strategy) that is compelling. It’s not usually practical to customize each message (although there are ways to automate this simply when you have a name). There are, however, some easy ways to segment your small business customers… Continue reading Small business customers don’t all speak the same language

Hit the road for great small business networking opportunities

Gatsby spoiled me a whole lot more than I spoiled him.

Some of the best small business networking opportunities I’ve uncovered is by attending conferences. There’s nothing like that face-time to solidify relationships, gain new perspectives on an individual’s personality and create a deeper bond. Do you have a perfect traveling companion? I always dreamed of traveling the country with my dog. They don’t talk back,… Continue reading Hit the road for great small business networking opportunities

Nine quick tips on public speaking venue opportunities

We created this company logo more than two decades ago. It still works

Teach a class through the continuing education department at a community college. Most programs will consider just about any topic if they think people will sign up. Sometimes these are single evening events, or can be extended courses that go on for weeks or months. . . . Plus, you’ll get paid for your time (usually based on a percentage of the registration fees).

Public speaking is what you make it

We created this company logo more than two decades ago. It still works

There’s so much to gain from honing your presentation skills, it’s a shame not to give it a shot. You’ll feel great after a presentation well done. You’ll be able to reach people with your message more effectively than possible one-one-one or remotely. Done right, this can produce an additional revenue stream for your business (not to mention super opportunities for getting in front of prospects).

Writers could learn a lot about being effective from great public speakers

“You do not have to explain every single drop of water contained in a rain barrel. You have to explain one drop—H2O. The reader will get it.” —George Singleton Concise writing is an art. Hopefully someday, marketers, advertisers and copy writers will all converge on this ideal. It starts, but then we get drawn back… Continue reading Writers could learn a lot about being effective from great public speakers