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8 mistakes that made a bad idea successful
āThe real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust Itās extremely difficult to market effectively if you donāt have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but thatās probably not […]
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10 ways to make your small business customers wish they weren’t
Recently, I moved into a city apartment. Itās been more than twenty years since Iāve been a renter. My assumption was Iād have a lot fewer hassles as a tenant than I endured as a home owner of a farm property with aging buildings. Ā I was wrong. I treasure good vendors (and clients). It […]
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What were they thinking?
If youāre kicking yourself for dumb moves youāve made as a small business owner (we all make them), hereās a collection of stories likely to make you feel better. Sometimes I just clip these gems as I shake my head. I feel compelled to tuck this stuff away for a time when Iām blessed with […]
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There’s a cure for small business owners suffering vertigo
āWhat you do speaks so loudly that I cannot hear what you say.ā ā Ralph Waldo Emerson Appleās iOS 7 has been in the news a lot lately. Apparently the 3-D image enhancement is causing some illness among users. It continues to amaze me how common courtesy is lost with the iPhone craze. What used […]
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Marketing strategy fail – show, don’t tell is an important rule to remember
If you want to āWriter Better, Get Publishedā (this is the tagline for Writerās Digest), proofing your work for spelling errors is a good place to start. Agents, editors and any gatekeeper assessing applicants get tons of queries they need to sift through quickly. You can be sure to miss the first cut by submitting […]