8 mistakes that made a bad idea successful

“The real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust It’s extremely difficult to market effectively if you don’t have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but that’s probably not… Continue reading 8 mistakes that made a bad idea successful

10 ways to make your small business customers wish they weren’t

Photo credit: Nanette Levin

Recently, I moved into a city apartment. It’s been more than twenty years since I’ve been a renter. My assumption was I’d have a lot fewer hassles as a tenant than I endured as a home owner of a farm property with aging buildings.   I was wrong. I treasure good vendors (and clients). It… Continue reading 10 ways to make your small business customers wish they weren’t

What were they thinking?

Photo: Nanette Levin

If you’re kicking yourself for dumb moves you’ve made as a small business owner (we all make them), here’s a collection of stories likely to make you feel better. Sometimes I just clip these gems as I shake my head. I feel compelled to tuck this stuff away for a time when I’m blessed with… Continue reading What were they thinking?

There’s a cure for small business owners suffering vertigo

Photo courtesy of Morgueflle.com

“What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson Apple’s iOS 7 has been in the news a lot lately. Apparently the 3-D image enhancement is causing some illness among users. It continues to amaze me how common courtesy is lost with the iPhone craze. What used… Continue reading There’s a cure for small business owners suffering vertigo

Marketing strategy fail – show, don’t tell is an important rule to remember

If you want to ‘Writer Better, Get Published’ (this is the tagline for Writer’s Digest), proofing your work for spelling errors is a good place to start. Agents, editors and any gatekeeper assessing applicants get tons of queries they need to sift through quickly. You can be sure to miss the first cut by submitting… Continue reading Marketing strategy fail – show, don’t tell is an important rule to remember