Do you hate selling? Done the way so many profess, it’s no wonder. That pound them until they’re sure to relent strategy is painful for both the perpetrator and the victim. Think sending dozens of e-mail message during the course of a week – or day – is much different than old-school manipulative selling? Sure,… Continue reading I hate selling – save me from this small business torture!
There are some numbers that are really easy for me to spot – for example the number 11, 4, and 7. There are numbers, such as 8, 10 and 12 that are difficult for me to decipher. Why do I know this? I notice dumb things. It’s a quirk. It really hit home though, when… Continue reading Small business owners who play games are more fun
“It’s better to walk alone than with a crowd going in the wrong direction.” — Diane Grant, Canadian playwright and screenwriter Poetic justice perhaps, particularly if panting a technology device as a villain is how you interpreted my last blog post. I fried my cell phone last weekend – literally (who knew it would get… Continue reading Can you have fun navigating without technology tools?
Whether you’re looking to increase reach for a mission without monetization; rally support for a service you offer through donations; attract a very select crowd from the masses for high-end coaching services; or seek to sell product you’ve developed as part of your free offerings, there are some great providers doing it better than you.… Continue reading Why subtle small business marketing works
Not you, of course, but maybe someone else using one of these touted small business marketing tactics? Selling with every blog post? Pushing people to company wares with every social media appearance? Sending lists dozens of messages to count down till deadline? Doing all of the talking and none of the listening? Delivering a multitude… Continue reading Know anyone too loud to be heard?
While Kelvin could be described as a supportive, encouraging, enthusiastic and a glass half-full cheerleader, Darren is more like a devil’s advocate challenging you to let go of ingrained beliefs, excuses and blame to prompt you to become a better you. Both have great content to help you make smarter mindset decisions through their very different styles.
I’ve enjoyed watching the sparring and camaraderie that occurred between a couple of bloggers recently. Both are moms who lead with humor. Kelly McKenzie resides in Canada and publishes the blog Just Typikel. She’s hysterical and worth reading. Go subscribe for a regular dose of smiles, nods and laughter. Katy resides in the United States… Continue reading Where’s the Canadian bacon? A pig farmer’s smart small business marketing.
If you’ve been patient enough to wait for the third installment of a three-part story on this blog, you’ve read about a publishing initiative that failed (sort of), a resurrection that came from unexpected opportunities and a surprising turn of events where the solution to a distribution challenge created surprising sales in unrelated areas. This… Continue reading Product marketing strategy morphed by surprises
“The real discovery consists not in seeking new lands, but in seeing with new eyes.” -Marcel Proust It’s extremely difficult to market effectively if you don’t have a plan. You can do it but it will cost you more than you ever imagined in time and money. Sometimes ignorance is bliss, but that’s probably not… Continue reading 8 mistakes that made a bad idea successful
“Too often we enjoy the comfort of opinion without the discomfort of thought.” -John F. Kennedy, 35th US president (1917-1963) Wow – imagine what this former President might have said about social media and small business marketing today! I continue to be amazed at the ease at which a very small number of people can… Continue reading Small business marketing – quick or smart, pick one