Small business marketing strategy secrets can get dicey

Source: http://www.whitehouse.gov

Recently, the President visited our city. It wasn’t on his itinerary, with scheduled event attendance at Buffalo to the West, then Syracuse to the East, but it would have been a real snub to Rochester if he didn’t detour the ten miles or so to come say hi. So, he did lunch. What amused me… Continue reading Small business marketing strategy secrets can get dicey

Is firing your team a good marketing strategy?

Photo courtesy of Morguefiles.com

It was sad news to hear the Chicago Sun Times fired the entire photography staff (28 people) at the end of May. This story, which didn’t merit many headlines nor involve a paper I read, touched me in a big way. It seems blurry smart phone images with heads chopped off along with writing rife… Continue reading Is firing your team a good marketing strategy?

How to sell is a question with easy answers

If you hate selling you’re not alone. The good news is, you can learn to enjoy it. Finding the right buyer for what you have to offer is so much fun once you realize it’s done best with understanding and a desire to help – and a product or service you’re passionate about. There’s a… Continue reading How to sell is a question with easy answers

Is selling sex a good professional marketing strategy?

When did cleavage start becoming part of accepted business attire? I’m not talking young, buff, bikini clad bodies on the beach where such displays belong. It’s being subjected to sagging, wrinkly reveals from middle-aged women who choose plunging necklines to show off a little bit of crack as part of a white collar image. Granted,… Continue reading Is selling sex a good professional marketing strategy?

Do you fly or fall into business success?

Anyone who’s seasoned in the marketing, copy writing or advertising fields understands there are production precepts that must be followed.

Forget about creative genius for a moment (and even that requires some solid understanding of consumer behavior), simple technical expertise is critical before anyone can rightfully call themselves a professional.

Finding clients with smart strategies

Call an industry leader who’s respected and invite them to lunch. You’d be amazed at how generous those who have seen success are about giving back. Don’t go there planning to sell them, though. That’s obnoxious and short-sighted. Plan what you want to learn from them about how you can do better, listen and learn. Make sure you follow up with a snail mail thank you.