Tag: smart prospecting

  • Forget about features and benefits – offer small business selling solutions

    Forget about features and benefits – offer small business selling solutions

    Yogi Berra quipped “It’s like dĂ©jĂ  vu all over again.” Feeling reminiscent when some self-proclaimed guru offers the latest and greatest “new” technique for effective small business selling? Whether you come from the pyramid selling “proof” days or today’s internet “expert” arena, the truth hasn’t changed – attracting new clients is best done by solving…