Remember when every woman in television commercials was pencil thin and in her early twenties? Somehow they even managed to make leggy models sprawling car roofs relevant when hawking products that only the elderly would need. It wasn’t that long ago.
Often the wacky, non-traditional, unexpected and contrary marketing concepts work better than the tested results that everyone else is applying. Usually, if you’re laughing out loud as you develop a message to go out to your prospects, they’ll have as much fun with it as you did. That makes you memorable.
Have you ever noticed some marketers feel it’s smart to hide how much time they expect you to listen to their pitch?
Frankly, some women in business seem to get too worked up about enforcing their definition of respect. It’s more about how comfortable you are with yourself than external factors. Anyone who wants to succeed should recognize others see the world differently. Does that make them wrong? I don’t think so.
Appreciation is a huge motivator when it comes to referrals – the lifeblood of any successful business. Sure, you can be a carnival barker and pull in some suckers, but they don’t come back (or say good things about you). Consider offering a sincere purr the next time someone helps you with a business challenge or client recommendation. Heed the other side of this one too – if it doesn’t feel right, walk away.
Instead of trying to meet tons of people (and shove your business card in their hands – do you really think your name will be top-of-mind when they return home with a huge stack?), spend some time early trying to identify the individuals who can really make a difference at the event and with your future goals.
I’m having so much fun participating in the UBC. I’ve discovered some great blogs I never would have found otherwise. The people are supportive and inspiring. Looks like I’ll even have a few clients out of the mix. Plus it’s provided some great incentive to bulk up a new blog with useful content. I’ve even enjoyed some super mentoring on the way from members kind enough to reach out and share their wisdom freely. How can you beat that for a first-time experience?
Customers can be unpredictable, like the weather. You can be vigilant about research and planning and still roll out a total miss.
Good marketing concepts – and skills to alter course when circumstances change – are like gardening. This agility is a hallmark of small businesses. So often, it’s attitude – including a willingness to learn and experiment with new things – that sets the successes apart from the failures.